In this time of economic uncertainty around the globe, it is a good time to evaluate your pricing strategies to make sure you are maximizing your return. John Bureau, GM of Wynne Systems, recently wrote an article for International Rental News magazine that explored how ancillary charges can add to your revenue stream.
John points out that industry research suggests that equipment rental companies get 15% of their revenue from ancillary charges. He then outlines some areas to consider charging if you are not seeing that level of contribution.
