Rental operations are complex and unique. Forcing a generic ERP or CRM to fit those complexities is a bit like shoving a square peg in a round hole. If you’re trying to grow your rental division, you need a true equipment rental software.
Rental isn’t generic. Your software shouldn’t be either.
*Based on data from the 2025 RER 100
Power your rental growth with software built for rental.
Since 2010, equipment rental companies across the industry that use RentalMan saw 40.4% more growth in rental revenue when compared to their competition. What could that growth mean for your Cat® rental store and dealership?
Trusted by:
+ 4 other Cat® rental companies
Improve key metrics
Return to Ready Time
Yard and service solutions come together to accelerate your teams ability to get equipment ready for rent again.
Asset Profitability
Robust data tracking options help you see the profitability and value of equipment across your entire fleet over time.
On-Time Delivery
Transportation management options ensure that your logistics team has the tools they need to ensure on-time delivery.
Call Off to Return
e-Commerce and transportation solutions come together to ensure teams have the information needed to ensure fast pick up times.
Field Response
Mobile-friendly service and logistics options ensure your team can streamline the field service experience for customers and technicians.
Accelerate your strategies for rental growth
Acquisitions
Additional branch locations, equipment, staff, and reduced competition make acquisitions an attractive method for accelerating rental growth.
How RentalMan helps
RentalMan is one of the most commonly used rental software platforms in the industry. Tens of thousands of employees at 126 different companies are currently using the system on a daily basis, ranging from the top 3 rental companies in the world to many small and medium rental businesses. This makes it easier to:
- Onboard companies
- Train employees
- Integrate processes
- Migrate data
Operational Efficiency
Maximizing the effectiveness of your team and fleet is easier said than done but proves to be an effective strategy for growth.
How RentalMan helps
RentalMan maximizes efficiencies and your teams capabilities throughout the entire rental process from quote to customer payment. The platform has been under constant development for 30+ years with input from some of the rental industry’s most successful companies. Here are a few efficiency gains we’ve seen from our customers:
- 9% decrease in equipment turnaround time
- 2.3 day decrease in pickup time
- 40% increase in utilization
Branch & Fleet Expansion
Organic growth of a company through the addition of new branch locations and fleet can be a popular method of expanding the rental reach of Cat® dealerships.
How RentalMan helps
Setting up additional branches and new fleet is easy with RentalMan. The platform itself also helps you squeeze every bit of value out of that new equipment and geographical locations as well. Cat rental shops around the country use the system as they continue to expand their territories and fleet including the case below with Texas First who grew from zero to forty locations with the system.
Case Study: Zero to Forty Locations with RentalMan
Texas First is one of the most successful Cat® rental stores in the industry. They’ve experienced booming growth since their start in 2015. In this case study, you’ll get an inside look at their story with RentalMan.
Software built for rental success
RentalMan Core
RentalMan Core has been in constant development for 30+ years, helping some of the largest rental companies in the world achieve their goals. Built by rental people, for rental people, this core system has exactly what you need to achieve your goals too. Here are the tools waiting to be used for your rental company’s future growth:
Operations
Finance/Accounting
- Prospecting
- Rental processing
- Sales processing
- Picking
- Dispatching
- Transport planning
- Asset management
- Inventory management
- Maintenance
- Purchasing
- General ledger
- Accounts payable
- Accounts receivable
- Cash
- Project/job costing
- Depreciation
RentalMan Suite
RentalMan Core is supported by a full suite of additional solutions that align with various
parts of the rental process. Unlike other alternatives, each solution can be added to the core
system based on the specific needs of your business. This helps you create the perfect system
without needing to buy software that you don’t need.
- Mobile operations
- Service & Maintenance
- Logistics & Transport
- Customer Portal
- e-Commerce
- Reporting & Analysis
- Equipment Sourcing
- Inventory Counting
MobileLink
Mobile application for ops and sales personnel in the field and at the counter.
What could a 40% increase in utilization do for your Cat® rental business? Relying on paper and desktop systems can slow down your field and yard teams. Equip them with mobile technology tools to help them work faster and more effectively.
How it helps Cat® rental operations:
- Faster return-to-ready times
- Improved equipment availability
- Better equipment utilization
- Streamlined digital information flow
- Enhanced operations connectivity
Service Solution
Service scheduling and prioritization tool for technicians and managers.
What could a 9% improvement in turnaround time do for your Cat® rental operation? Service efficiency isn’t just about speed—it’s about prioritizing the right equipment at the right time to meet changing rental demands and keep your fleet running smoothly.
How it helps Cat® rental operations:
- Reduced turnaround times
- Fewer missed warranty opportunities
- Improved equipment availability
- Better time utilization
- Increased technician productivity
Logistics Solution
Transportation management suite for dispatchers, drivers, and managers.
What could a 2.3-day reduction in equipment pickup time mean for your Cat® rental business? Logistics is more than just tracking trucks—it’s about having a system that aligns with your equipment rental schedule and keeps everything moving on time.
How it helps Cat® rental operations:
- Faster pickup times
- Lower transportation costs
- Improved on-time delivery
- Stronger driver/dispatcher connectivity
- Greater managerial visibility
Customer Portal
Customizable online information portal for equipment rental customers.
69% of customers prefer self-service options. Doing business with your Cat® rental business should be easy. Empower your customers with a self-service portal that simplifies communication, enhances visibility, and improves the overall rental experience.
How it helps Cat® rental operations:
- Reduced days sales outstanding (DSO)
- Shorter time to pay
- Less time spent handling routine customer requests
- Faster equipment pickup
- Stronger customer relationships
RenterLink
Mobile-friendly e-commerce solution for equipment rental customers.
69% of customers prefer to help themselves. Make it easy for them to place rental orders with a self-service e-commerce platform tailored to the specific needs of your equipment rental operation. It’s a simple way to reduce friction and improve customer satisfaction.
How it helps Cat® rental operations:
- Fewer order errors
- Less time spent on back-and-forth communication
- Reduced strain on customer relationships
Reporter
Reporting package for operations personnel and management.
Unlock the power of your data. Without a complete view into your company’s information, you’re operating in the dark. Reporter improves visibility and equips your team with the insights they need to make smarter, faster decisions across your Cat® rental business.
How it helps Cat® rental operations:
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Greater data visibility
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Seamless data blending
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Customizable reporting
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Real-time information flow
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More confident decision making
IntelliSource
Smart equipment sourcing solution built to help coordinators easily fill rental reservations.
What could a 50% reduction in equipment sourcing time do for your Cat® rental operation? IntelliSource transforms your team into sourcing pros with an intelligent, automated solution that speeds up reservations and improves efficiency across the board.
How it helps Cat® rental operations:
- Less time spent searching and sourcing equipment
- Reduced costs on equipment transfers
- Lower transportation expenses
RapidCount
Inventory management solution with mobile app capability that cuts inventory counting time by 50%.
Manual inventory counts can take hours—and still leave room for errors. RapidCount uses mobile barcode scanning to dramatically speed up your physical inventory process, reduce human error, and give you the real-time accuracy you need to manage assets confidently.
How it helps Cat® rental operations:
- Time spent on physical inventory
- Manual data entry errors
- Inventory count accuracy
- Real-time inventory updates
- Staff productivity during audits
Start growing your Cat® rental business today
Find out what RentalMan will do for you
RentalMan is already a game changer for Cat® rental stores. Send us your email and we’d be happy to show you how it will change your rental business.
