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The Cash Flow Bottleneck Most Rental Companies Overlook

By Other4 min read
accounts receivable clerk working on cash flow for equipment rental business

In the construction equipment rental industry, revenue isn’t just earned when an excavator rolls onto the job site, it’s realized when invoices are paid. But in a world of complex contracts, project-based billing, re-rents, damage charges, and variable return dates, getting paid on time can feel like a moving target.

Many finance teams still rely on manual methods to manage accounts receivable processes: spreadsheets, siloed systems, and PDF invoices sent via email. These outdated time-intensive workflows introduce delays, errors, and disputes that stall payments and choke working capital.

Automating AR: A Strategic Shift for the Enterprise CFO

Accounts receivable automation isn’t just a back-office efficiency play. For CFOs and COOs, it’s a strategic decision that impacts:

Cash Conversion Cycle: Reducing Days Sales Outstanding (DSO) shortens the gap between service and cash.

Fleet Reinvestment: Cash availability enables faster investment in high-demand assets.

Financial Forecasting: Real-time visibility into outstanding revenue supports smarter planning.

Risk Mitigation: Automation ensures charges are accurate and verifiable, reducing disputes.

How RentalMan and Billtrust Work Together

Through integration with Billtrust, RentalMan enables rental companies to streamline and scale their AR operations with AI automation.

A closer look into the partnership between RentalMan and Billtrust:

infographic of how billtrust accounts receivable automation works for equipment rental companies with the equipment rental software RentalMan

Key benefits include:

Seamless invoicing directly from rental contracts and transactions that happen throughout the lifespan of those contracts

Automated payment reminders and scheduling that accelerate the pace of collection functions

Transparent tracking of billing activity, accessible to both finance and operations teams

Faster cash application through intelligent matching and reconciliation

AI-powered insights including predictive analytics and proactive cash flow forecasting

RentalMan customers leveraging Billtrust see:

DSO reductions – a self-service portal allows buyers to retrieve invoices and make payments online, thus reducing late payments

Increased cash application accuracy and shorter times to apply cash, resulting in more efficiency and productivity that reduces labor costs

A list of prioritized daily tasks for collectors and AI-powered virtual assistants helping AR teams draft personalized emails that speed routine follow-up work

Fewer invoice disputes due to an integrated dispute management portal offering clearer documentation and superior transparency across the AR operation

Electronic invoicing platforms that make it easy to go paperless and automatically upload invoices to your buyer’s third-party accounts payable (AP) portals

Extensive Expertise in the Equipment Rental Industry

Billtrust comes with deep industry experience and proven solutions for equipment companies:

  • 220 Equipment dealers
  • 5,200 North American locations
  • 11 MLA networks supported
  • 85% CAT dealership network
  • 20+ Heavy-duty truck dealerships
  • 20+ large construction companies
  • $5B payments processed

See how a heavy equipment rental company saved over $2 million and reduced their DSO by 7 days after implementing Billtrust’s AR automation software. Additionally, they automated 95.5% of their payment processes and achieved a 91% collections efficiency rating. Read the full story.

Why Now? Timing Is Everything

With economic uncertainty and interest rates putting pressure on capital, rental companies must grasp every opportunity to accelerate revenue. AR automation is one of the few investments that pays off quickly without disrupting day-to-day operations.

And for companies already investing in equipment management software like RentalMan, extending that digital infrastructure into AR closes the loop between operational execution and financial outcomes.

Conclusion: Think Beyond Collections

The real value of AR automation when it comes to construction equipment rental isn’t just about getting paid faster, it’s about unlocking agility. When you can trust that every charge is correct, every invoice is sent automatically, and every dollar is tracked from dispatch to deposit, you free up your team to focus on growth, not guesswork.

“The RentalMan and Billtrust integration gives our customers access to industry-leading automation tools that transform accounts receivable processes,” said Kenneth Kimura, Director of Product Development at Wynne Systems. “RentalMan users can now enjoy a streamlined approach to invoicing and payment collection, making sure they get paid on time.”

To learn how the RentalMan and Billtrust integration can power your next phase of growth, reach out to schedule a demonstration with our team of experts.