As part of the 2025 Wynne Systems User Summit, we’re hosting a featured session that takes a closer look at how two leading construction firms are using RentalResult to operationalize external equipment rentals and build entirely new revenue models.
This session will highlight the real-world strategies and system customizations BAM and Messer have implemented to turn their internal fleets into profit-generating assets. If you’re considering how to evolve your own equipment operations, the session outlined below offers firsthand insights you won’t want to miss.
As more construction companies seek to drive revenue beyond traditional project work, external rentals are quickly becoming a strategic focus. In this session, two industry leaders, Jason Reed, Managing Director at BAM, and Michael Hann, Vice President at Messer, will share how they are customizing RentalResult to expand their business models and increase returns on their fleet investments.
BAM will walk through their Re-Hire Program, a company-wide initiative to centralize rental control, reduce third-party spend, and ensure internally owned equipment is fully utilized before turning to external vendors. By doing so, BAM has not only created operational efficiencies but unlocked new commercial leverage and cost savings through consolidated procurement and smarter rental decisions.
Messer will highlight how they are expanding access to RentalResult for external contractors, giving them a self-service portal that matches the ease and speed of third-party rental companies. Their goal: enable contractors to work seamlessly within Messer’s equipment ecosystem, improve adoption across projects, and position the company as a rental provider in its own right.
Moderated by James Wilcock, this session will show attendees:
- How companies are transforming internal equipment into revenue-generating assets
- What it takes to customize RentalResult to manage vendor pass-throughs, approvals, and invoicing at scale
- Ways to compete with traditional rental houses by delivering a better digital experience to external users
- The long-term growth potential of formalizing external rentals without adding new fleet or headcount
Whether you’re just exploring external rentals or already offering equipment to third parties, this session offers a clear roadmap on how to scale strategically, improve ROI, and turn underused equipment into a growth engine.
Whether you’re just exploring external rentals or already offering equipment to third parties, this session offers a clear roadmap on how to scale strategically, improve ROI, and turn underused equipment into a growth engine.
It’s not too late to register for the RentalResult User Summit and join us in Tempe, Arizona. Hear directly from BAM and Messer, connect with peers, and walk away with practical strategies to drive more value from your equipment operations.
